Canon unveils the PowerShot SX280 HS

Canon unveils the PowerShot SX280 HS

Apr 1, 2013

Canon has launched the PowerShot SX280 HS, combining new DIGIC 6 image processing technology with a 20x optical zoom. Shooting and sharing high-quality images on the move is also easy with the camera’s integrated WiFi function, allowing instant connectivity with other devices such as tablets, PCs or smartphones.

The PowerShot SX 280 HS features Canon’s next generation DIGIC 6 image processor, enabling the capture of outstanding images in even the lowest of light conditions, as well as realistically smooth, full HD movies at up to 60fps.

The PowerShot SX280 HS has a 25mm wide-angle 20x optical zoom Canon lens with a four-stop optical image stabiliser (IS). ZoomPlus technology even digitally extends the reach of the zoom to 40x whilst maintaining crisp, detailed, high-quality resolution, allowing users to get even closer to the action whilst maintaining a discrete distance.

The PowerShot SX280 HS’ WiFi function allows users to share their most memorable moments with friends and family by transmitting their stunning images to social networks, connected devices, or the Internet for online back-up.

Ideal for travellers who wish to track their route effortlessly, or remember the exact location of a perfect shot, the PowerShot SX280 HS’ inbuilt GPS automatically tags each picture or movie with the local time and pinpoints the location in which it was taken.

The integrated GPS logger function tracks the location of the camera at regular intervals on a journey, while A-GPS functionality uses WiFi to quickly download additional Assisted GPS data, which greatly decreases the time to acquire a satellite signal.

Users can quickly switch from still images to movies to record action in full HD quality (1 920 x 1 080p) with stereo sound. Advanced 60p recording allows a new level of movie performance, with the ability to capture fast paced action with improved smoothness across the whole scene.

Fine Detail Movie Processing technology (30fps) offers incredible detail, while DIGIC 6 offers enhanced noise processing in full HD movies (30fps), allowing users to capture every moment.

The 20x optical zoom can also be used whilst filming. Movies shot on the move are kept crisp and blur-free thanks to the latest version of Intelligent IS, which features an enhanced Dynamic IS mode.

The improved mode employs a five-axis IS, correcting a range of additional types of camera shake, including rotational and parallel shake – a typical occurrence when filming whilst walking – for even smoother footage.

The PowerShot SX280 HS offers Canon’s Smart Auto mode which detects up to 58 different scenes to determine the most appropriate settings to achieve the best possible result. It also features a new Hybrid Auto mode which records the four seconds before every shot in 720p resolution, before using Smart Auto to determine the best settings to capture the perfect shot.

At the end of each day, the four-second clips are merged into one to tell the “behind-the-scenes” story of the day’s images. Stills can also be transformed by using one of seven different Creative Filters, including Fish-eye Effect and Miniature Effect.

Key features of the PowerShot SX280 HS include:

* 20x zoom, 25mm lens;

* HS System – 12.1 megapixel CMOS, DIGIC 6;

* Intelligent IS and Enhanced Dynamic IS;

* WiFi;

* Full HD (60fps);

* 7,5cm (3-inch) PureColor II G LCD;

* GPS with A-GPS;

* Hybrid Auto and Smart Auto;

* Manual, AV and TV modes;

* High-speed shooting; and

* Optional waterproof case.