WD offers new line of external desktop drives

WD offers new line of external desktop drives

Nov 12, 2013

WD, a Western Digital company, has redesigned its popular My Book and My Book for Mac lines of external desktop drives to provide as much as 4Tb storage capacity and enhanced data protection for those who create and collect large volumes of video, music and photos.

With USB 3.0 for speed, the new My Book lines are available in 2Tb, 3Tb and 4Tb capacities for the largest content collections. At any point in time, anything can happen to a user’s data. Whether it’s a lost notebook or destructive virus, it’s critical to keep data safe and maintain a backup of important documents and valued content.

The new drives’ data protection features are perfect for backing up content collections. WD SmartWare Pro automatic back-up software with Dropbox integration offers cloud backup capabilities, and the WD Edition of Acronis True Image enables users to execute a full system backup and securely delete digital files and programs.

“The new generation of My Book external hard drives provides greater speed, flexibility, content safety, and system security for our customers,” explains Scott Steffens, GM of WD’s consumer storage products group.

“Consumers are creating, downloading, and storing more digital content than ever before and our line of desktop drives are equipped with capacities and security measures to keep it all backed-up and protected against system disaster, damage or theft.”

Security measures against unauthorised access to the drive are handled through WD SmartWare Pro automatic backup software with hardware encryption and password protection. To protect files against theft, fire, flood or other natural disaster, My Book integrates Dropbox to store files in the cloud.  For full system backup and secure deletion of files, My Book includes Acronis True Image (ATI) WD Edition.

ATI WD Edition is an integrated software suite that ensures security of all information on the PC and can be used to securely delete any confidential data no longer needed. ATI WD is also used for disaster recovery in case of a fatal system crash, recovering the entire PC including files, software and preferences.

“The new My Book external hard drives are ideal for consumers as the amount of content that is being created and stored is increasing exponentially. Irrespective of whether the content comprises important business documents or personal content such as movies and photos, these drives meet the storage demands of PC and Mac users.

“The new My Books also create opportunities for resellers by allowing them to directly address the requirement of consumers who are looking to expand their storage or backup their content,” says Anamika Budree, WD Branded sales manager – South Africa.

The WD My Book for Mac will also incorporate SuperSpeed USB 3.0 and UAS connectivity for increased speed and flexibility. Available in 2Tb/3Tb capacities, My Book for Mac is compatible with Apple’s Time Machine for safe and effective backup of files.

The drive is equipped with WD Security software for password protection and hardware encryption to protect files from unauthorized access, and comes with WD Utilities, which allows users to register drives, run diagnostics, and more.