Samsung ALPHA: Superb design, cutting-edge tech

Samsung ALPHA: Superb design, cutting-edge tech

Sep 6, 2014

Samsung Electronics South Africa unveiled its new design approach with the GALAXY ALPHA. The latest addition to the GALAXY smartphone line, the ALPHA features a sophisticated design in a carefully constructed body with a metal frame, while still maintaining the flagship GALAXY experience. Elegant and practical, the ALPHA is the optimal convergence of perfect design and cutting-edge technology.

“The GALAXY ALPHA was built and designed based on the specific desires of the consumer market,” said Craige Fleischer, Director of Mobile Communications at Samsung Electronics SA. “With an entirely new appearance, the ALPHA focuses on both magnificence and functionality combining a slim and light weight design with the same impressive hardware users have come to expect from this category. We are offering the most stylish device for consumers who want to express their status through mobility.”

Setting a new standards in design
Concentrating on stylish aesthetics and compact construction, Samsung has taken a fresh approach to design with this latest offering. Created to help consumers express their distinctive taste without sacrificing functionality, the refined GALAXY ALPHA features a sophisticated design, elegantly curved corners and a tactile soft back cover. In addition, it is visually balanced, with the perfect contrast of both a calming, soft matte finish and an eye-catching reflection from the metallic edging. At less than 7 mm thick, the ALPHA is also one of the slimmest GALAXY devices ever and its uniquely solid construction provides consumers with maximum in-hand grip and control.

Powerful experience
The GALAXY ALPHA provides users with the same great hardware and features users expect from a flagship GALAXY mobile device. The device is equipped with a brilliant 4.7-inch HD Super AMOLED display as well as an advanced camera and real time HDR for an unrivaled viewing and photo experience. The ALPHA also includes innovative and popular features such as Ultra-Power Saving Mode, S Health, Finger Print Scanner, Private Mode and connectivity with the latest Samsung GEAR Fit and GEAR 2 wearables.

The GALAXY ALPHA is available in Charcoal Black on launch – with more colours coming in future – at Vodacom and Samsung Brand Stores beginning of September. Suggested retail price: R8,999.