Huawei: power-packed smartphones for 2015

Huawei: power-packed smartphones for 2015

Nov 12, 2014

Cape Town, South Africa, November 11th, 2014: Huawei announced the launch of two new flagship smartphones that are set to hit the African market early in 2015. The powerful 6-inch Ascend Mate 7 and  the 5.5-inch Ascend G7, both offer compelling features which are right on trend for the coming year.

This fast growing consumer brand who recently entered the Interbrand Top 100 Global Best Brands list, being the first Chinese company to be recognised, also recently announced it’s sponsorship of the Ajax Cape Town Soccer team following it’s global soccer sponsorship strategy.

“These devices symbolise our continuous commitment to providing customers with access to premium quality products which won’t break the bank,” said Yudi Rambaran – Director: Product Marketing Huawei Consumer Business Unit – South Africa. “We are proud to announce that these fully featured smartphones will be available from early next year and we anticipate successful uptake from our channel partners”.

“The Ascend Mate7 is the latest big-screen smartphone from Huawei that showcases our ambitions as the number three smartphone vendor in the world,” said Rambaran. Despite its larger screen size, the Ascend Mate7 has a slim 7,9mm, ergonomically curved design made of a strong aluminium alloy that weighs only 185g.

The standard Ascend Mate7, single SIM model is offered with 2GB RAM and 16GB of on-board memory in either moonlight silver or obsidian black. The premium, 3GB RAM with 32GB memory is a Dual SIM device that is available in amber gold.

One of the phone’s outstanding features its new single-touch fingerprint technology that combines with Huawei’s next evolution of EMUI 3.0 user interface. This incredible phone features the fastest LTE connectivity.

The Ascend Mate7 will be available from early 2015, with the standard version retailing at a recommended price of between R7000-R9000 while pricing for the Dual SIM is still to be announced.

But Huawei is going big and launching more than just one device. It’s all about pushing the boundaries. The Ascend G7 LTE Smartphone is the latest addition to Huawei’s impressive Ascend G series.  This single SIM handset will also be available early 2015 at the recommended retail price of between R4000 and R5000.

In a market flooded with mid-tier smartphones that have a plastic look and feel and less than desirable features, the Ascend G7 LTE Smartphone stands out with its beautifully crafted, elegant metallic design, while the Ascend Mate 7 LTE Smartphone leads the big-screen pack with smarter performance, impressive power efficiency, and outstanding convenience with its superior single-touch fingerprint technology.

The release of these two new smartphone models follow hot on the heels of the hugely popular pink Huawei Ascend P7 LTE Smartphone that has made its mark as the most desirable accessory this summer. The gorgeous Pink P7 is available in store now for around R6699.

The Huawei consumer business group strives to deliver the highest standards and the steady and sustainable business growth further demonstrates the success of its strategy to develop premium quality products while building brand awareness through global marketing initiatives. This just proves that Huawei lives the ethos of “Making Things Possible” and continues to push the boundaries of excellence in the realm of technology and lifestyle devices.