Lumia 540 targets first-time buyers

Lumia 540 targets first-time buyers

May 6, 2015

Microsoft has unveiled the Lumia 540 Dual SIM, designed for young, ambitious people looking for their first serious smartphone.
The Lumia 540 Dual SIM features the latest Windows Phone 8.1 innovations and boasts a five-inch HD display and crafted design details. It helps people stay productive on-the-go with Microsoft services like Skype and Office available out-of-the-box, and enables better mobile experiences, such as taking wide-angle selfies that fit in more of the action, thanks to the front-facing 5MP camera.

The new Lumia 540 Dual SIM is capable of upgrading to Windows 10 when the service becomes available later this year.

Built-in Skype integration enables people to switch seamlessly between voice and video calls, with the wide-angle, front-facing camera capturing even more of the conversation. The rear-facing 8MP camera captures detail-rich photos with the help of an LED flash. Available apps include favourites such as Facebook, Twitter, WhatsApp and Instagram, with thousands more available from Windows Phone Store.

Microsoft services like Office, Outlook and up to 30Gb of free cloud storage via OneDrive4 mean people have the productivity tools to achieve more, anywhere. Smart Dual SIM allows people to assign unique profiles to their SIM cards, such as “work” or “family,” to help them better manage daily communication.

The Lumia 540 Dual SIM is powered by a Qualcomm Snapdragon processor featuring a quad-core CPU running at 1,2GHz, 1Gb of RAM, and 8Gb of mass memory. The device will start rolling out in India, the Middle East and Africa, Asia Pacific, and Italy beginning in early May 2015. It will be available in four colours: cyan, orange, white and black.